"Mossa"

signage | plastic | Florence

One of the projects I'm working on right now is a fitness club called Mossa, which is Italian for "move." This is Mossa gioiellieri, which is jewelers. I'm not really sure why they'd be called movement jewelers, but I also don't really like their choice of signage. It's very static and attempts to show elegance, but I think the strange curves in the letters doesn't convey exactly what they wanted. Also the A is completely connected at the bottom, which confuses me.