signage | metal | Florence
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This signage is for a candy store in Florence. It's kind of weird to me that it's square block letters for a candy store, but it also makes sense because it was a pretty high-end place. The gold and white colors make it kind of elegant and the squareness of the letters is playful in a static way. Everything is very controlled, which makes the sign give off a "we are fancy" vibe. For me, there could be more personality in it and still portray high-end ideas.
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