"Brothers"

menu | paper | Monti

This titling is all caps block lettering and relates to the business well. It is a hole in the wall place with Italian food and funny sandwiches named after celebrities. I got the Will Smith, just because I like him, and it turned out to be hot dogs. Whoops. Anyway, I like how the ketchup is interacting with the lettering but it’s not a good idea to keep that for their logo because it will lose detail when it’s smaller. I also wish there was a little more unity between the letters and their placement.